Joyalukkas opens Jewel of Joy, a 25,000 sq ft showroom in Dubai Gold District
The jeweller opened Jewel of Joy on 18 October 2026. It calls the 25,000 sq ft space the largest jewellery showroom in the Middle East.
Dubai Gold District, Old Dubai
Joyalukkas has opened Jewel of Joy in Dubai Gold District, the new gold and jewellery quarter developed by Ithra Dubai. The showroom opened on 18 October 2026 and covers 25,000 sq ft, which the company says makes it the largest jewellery showroom in the Middle East and the only one of its kind among its more than 200 stores.
Inside are gold and bridal collections, diamonds and precious stones, a designer studio, a VIP lounge, a play area for children and a repair and maintenance service. Its centrepiece is the Royal Bangle Walk, a giant bangle that visitors can walk through.
Joyalukkas chairman Joy Alukkas called it "more than a showroom" at the opening, which was attended by UAE trade officials and the district's developer.
Dubai Gold District is in Old Dubai, by the Gold Souq and Al Ras metro stations, and is open daily from 10am to 10pm. The showroom's own hours and any opening offers have not been announced; the brand's UAE website carries the latest details. Gold prices in the UAE change through the day, so compare the day's rate and the making charge before you buy.